Most likely a fuel or spark issue. Check the basics first.
- Confirm the chain brake is disengaged. The saw won't start if it's on.
- Set the master control lever to the cold start position (choke).
- Press the decompression valve if equipped to reduce starting effort.
- Pull the starter cord firmly until you hear the engine attempt to fire.
- Immediately move the master control lever to the half-throttle (fast idle) position and pull again to start.
If that didn't work, check the spark plug for fouling or no spark. Verify you're using fresh, properly mixed 2-stroke fuel (50:1 gas to oil ratio). Old fuel is a common culprit.
Heads up: Always engage the chain brake before starting. Clear the area of debris and ensure the chain isn't pinched in any wood.