my opal ice maker just arrived and won't turn on, what's the deal?

First, make sure all the components are present. If anything's missing, you'll need to contact GE at 1-800-432-2737.

Then, check the power. Plug it into a grounded outlet, not an extension cord. It's also not necessary to use bleach for that first rinse. The unit should power up once properly plugged in.