You need to press and hold the button while also turning the dial. Let's walk through it.
- Make sure your ingredients are in the jar and the lid and lid center cap are secured.
- Place the jar on the base with the handle facing the control dial.
- Press and hold the pulse button.
- While holding the button, turn the control dial from the (O) position to the (P) position. Hold it there for as long as you want the pulse to run.
- When you're done, release the dial. It will return to (O) and stop.
If that didn't work: Check that the blender is plugged into a proper outlet. Also, ensure you're not in a preset program cycle—the pulse function works independently.
Heads up: The pulse function is perfect for breaking up chunky frozen items before you blend on high. It gets things smoother faster.