There is no backup battery. It's designed to reset when power is lost. You have to reset the time each time you plug it in.
- Plug the unit in. The display will flash "12:00".
- Press and hold the "Hour" button until the correct hour number appears.
- Press and hold the "Minute" button until the correct minute number appears.
- The clock will stop flashing and hold the time once you release the buttons.
If that didn't work: If the clock won't accept input from the buttons, the control panel may be faulty. Try unplugging for a full minute and repeating the process.
Heads up: If you want the clock to persist, you need to leave the coffee maker plugged into a live outlet at all times, even when not in use. Using a switched outlet will cause it to reset whenever the switch is turned off.