DIAGNOSIS: The unit likely isn't getting power, or its internal protection was tripped during shipping. The most common cause is the power cord not being fully seated.
FIX: Unplug the machine. Check the back panel where the removable power cord plugs into the unit. Push the connector in firmly until you hear a definitive click. Plug the other end into a wall outlet. Press and hold the Power button for 3-5 seconds to wake it up.
IF THAT DIDN'T WORK: Try a different wall outlet on a different circuit. If still nothing, check the removable water reservoir. If it's not clicked completely into its slot, the machine's safety interlock will prevent it from powering on. Remove it and re-seat it firmly.
HEADS UP: The first cycle after initial setup will take longer (up to 20 minutes) as the system primes itself. Don't panic if you don't see ice immediately after it powers on.