my honda eu2200i generator won't start at all, just pulls and pulls. brand new out of the box. what am i missing?

The engine was shipped without oil. It has an Oil Alert system that prevents starting if the oil level is critically low.

Fix:

1. Place the generator on a level surface.
2. Remove the maintenance cover by loosening its screw.
3. Remove the oil filler cap by turning it counterclockwise.
4. Add SAE 10W-30 oil (or equivalent API SJ or later) until the level reaches the upper limit of the oil filler neck. Maximum capacity is 14 oz (0.44 L). Do not overfill.
5. Screw the oil filler cap back on securely and reinstall the maintenance cover.

If That Didn't Work: Check the fuel filler cap vent lever. It must be in the ON position for the engine to run. For a cold start, ensure the choke lever is moved to the CLOSED position.

Heads Up: After initial fueling (or if you ran it completely out of gas), the vacuum-operated fuel pump may require several extra pulls of the starter grip to draw fuel into the carburetor.